7 Easy Do-It-Yourself SEO Tips for Small Businesses in Sugar Land

7 Easy SEO DIY Tips For Sugar Land Businesses

Small businesses in Sugar Land rely on SEO and don't even know it.

That’s why we put together 7 easy Do-It-Yourself SEO tips to help small businesses in Sugar Land improve their search rankings.

Search engine optimization, aka SEO, is a process, skill, and practice that helps small and large businesses rank higher in search engines. Why do you want to rank higher? Because if you aren’t in the top 10 positions when someone is searching for something relevant to your business, then the chances of anyone clicking on your website is less than 2.1%. Don’t believe me? Check out this 2022 article on Google Click-Through Rates By Ranking Position.

SEO is especially important to small businesses because they are dependent on being found by local consumers and clients. There are many businesses that don’t understand how important search engine optimization is and the vast benefits it can bring to them. It is a common misconception among new start-ups and business owners to assume that their services and products will be noticed because they have a website or a Google My Business listing. They could not be farther from the truth…

Implementing search engine optimization helps searchers discover your business. When done correctly, your business will appear higher on the search results page, which will undoubtedly lead to more opportunities, increased organic traffic, and quality leads over time.

Do-It-Yourself SEO small businesses rely on SEO

7 Do-It-Yourself SEO Tips For Small Businesses 

Tip 1. Understand How Search Engine Optimization Works for Small Businesses in Sugar Land

Do-It-Yourself SEO understanding what is search engine optimization

Before you can improve your SEO rankings, you must first understand it to avoid pitfalls like unnecessary work, wasted time, or even Google penalties. This also applies to everyone, even those considering SEO services provided by an SEO agency or marketing firm. There are many ways to optimize your website for search engines because ranking is affected by numerous factors shaped by “Google’s Algorithm.” These practices are typically split into two categories, known as White Hat SEO (good and safe practices that Google likes) and Black Hat SEO (bad practices that exploit Google’s algorithm). There is more to this, but that will be discussed in another article.

After you’ve learned and gained a thorough understanding of how search engine optimization works, you can decide whether you’ll do it yourself, form an in-house team, or hire an agency to improve your SEO.

SEMrush Academy and Ahrefs Academy have broken SEO, link building, and content marketing down to a science and made it easy for newcomers to understand. Best of all, it is free! There is no reason why you can’t learn SEO and do it yourself.

Tip 2. Find Your Keywords By Thinking Like Your Target Audience

Now that you understand SEO and some of its processes, it is time to talk about the first step that lays the foundation of your SEO campaign, known as keyword research. This process involves identifying major words or phrases that your business should show up for when searched in Sugar Land.

What keywords, search phrases, or Google queries would your customers use to find a product or service that you offer? Keyword research sets the foundation and direction for all SEO efforts. If keyword research is done incorrectly, the rest of your campaign’s efforts will be wasted. The key to mastering keyword research is understanding what your target audience needs.

Something to also be wary of is search intent.

For example, if you were a car vinyl wrap service studio, then the query “3M vinyl wrap price” might not be a good key phrase to target as it is intended for products and not service.

Do-It-Yourself SEO Customer Search Intention Example

Tip 3. Audit Your Website for Technical Errors

Do-It-Yourself SEO Site Audit Website Health

If you didn’t know, Google does not like websites that are poorly maintained. They do not like it so much that they will put you lower in the search results. Audit your website for errors and fix them.

This process is more commonly known as “Technical SEO.” It refers to making sure your website is secured with SSL certificates, mobile-friendly, and more. While it sounds complicated and “technical,” it really is not. If you have some familiarity with managing your website, you should be able to resolve most of the issues.

To audit your website, find a website audit SEO tool. There are some free ones, but I recommend using one that is comprehensive, like the SEMrush site audit tool. It will provide you with a very good breakdown of all the different errors, warnings, and notices you can fix. Your goal is to simply make sure the website has zero errors and that its health is above 92%. You can fix all the other issues under warnings and notices overtime, but errors are going to be a high priority.

Tip 4. Google Search Console is Your Best Friend

If you haven’t connected your website to Google Search Console (also referred to as GSC), then you’d best do it as soon as possible. Besides being able to tell you all the important SEO data like total clicks, total impressions, average click through rates, and the average position of your site in search results within a set time-frame, GSC can show you pages that have mobile usability issues and other major errors that need to be fixed.

One of the most important features of Google Search Console is the URL Inspection and Page Indexing Tool Report. It is extremely important to make sure your webpages are indexed, because otherwise they cannot rank or be found through search queries. This also prevents your website from gaining any SEO value from that page. What good is having a website that has high-quality content and information about your business if no one can find it?

Use the URL inspection tool to check your web pages that are not indexed to see if there are any problems preventing them from being indexed. If there are no issues that are preventing it from being indexed, quickly smash the REQUEST INDEXING button. The time-frame for Google to crawl and index that page can take a few days to a few weeks.

Do-It-Yourself SEO Google Search Console Page Indexing

Last but not least, with GSC, submit your website’s sitemap. This helps Google’s crawlers navigate your website and identify your web pages. It is hugely important as Google has stated that smaller websites with 500 pages or fewer might not need to submit a sitemap. There is no harm in submitting a sitemap, and it is good SEO practice that may even add some value. 

Tip 5. Optimize Your Pages and Content

Do-It-Yourself SEO content writing assistant tool

In the professional world of search engine optimization, this phase is known as “On-Page SEO. This is where you fix title tags, meta descriptions, H1 tags, fix keyword cannibalization, and improve readability! Don’t be afraid; it is not as complicated as it sounds. Every web page that you make requires a title and a meta description. An H1 is just a header in the body of the content. Keyword cannibalization means that there are two or more pages competing for the same keyword.

This is where your keyword research starts to come more into play. Each page on your website should have content focused on a major keyword. The keyword should be in your title, your h1, the first sentence, and the last sentence. The rest of the content should include semantic keywords (keywords that are related to each other). After you are comfortable with the routines of on-page SEO, the next best thing to help you improve is an SEO content optimization tool.

A few you can look into are NEURONwriter, SurferSEO, and SEMrush Writing Assistant. These tools can analyze your content and compare it to other top-performing content and show you how it compares. They give you a ton of information which you can use to improve your page, like terms you should use in your title tag, meta description, headers, and article. The tool will not only help you master on-page optimization, but it can help you do it more effectively.

Tip 6. Get Backlinks and Create Business Listings

Yeah, I am sure you have heard it many times before. Backlinks are the backbone of ranking higher and cementing your position. I don’t want to keep repeating what is already well known. The best way to get backlinks is to start networking. Build relationships with people who own Sugar Land businesses and websites.

Write a review for them that promotes their business and asks them to link back to your website. It is a win-win situation! Join organizations and be active! Being active in an organization or association will one day earn you a mention from their respective sites. Their sites are generally well kept and maintained, meaning they have high SEO value! Sending mass outreach emails and having low conversion rates usually only equates to incremental gains. Gaining a backlink from another professional or business owner who is concerned about the quality of their business and website will provide you with more benefits than you can make in a year.

What about business listings? Get your business listed in as many different directories as possible. A great place to start would be to find and use a citation builder like BrightLocal. Almost all business directories allow you to list and claim your business for free. You do not have to purchase the citation building service from BrightLocal. What you can do is check out their citation builder and see the 25 business listings that you should sign up for. Actually, I will make it easier for you and list the 32 business directories that I saw on BrightLocal.

  1. manta.com
  2. merchantcircle.com
  3. ailoq.com
  4. storeboard.com
  5. brownbook.net
  6. hotfrog.com
  7. ezlocal.com
  8. techdirectory.io
  9. tupalo.com
  10. ebusinesspages.com
  11. startus.cc
  12. yellow.place
  13. callupcontact.com
  14. tuugo.us
  15. bubblelife.com
  16. citysquares.com
  17. maps.apple.com
  18. bbb.org
  19. justlanded.com
  20. elocal.com
  21. spoke.com
  22. botw.org
  23. agreatertown.com
  24. yelp.com
  25. cybo.com
  26. nextdoor.com
  27. lacartes.com
  28. angi.com
  29. us.kompass.com
  30. aboutus.com
  31. yellowbook.com
  32. parkbench.com

Tip 7. Analyze Your Competition, Adapt Your Strategy, and Attack!

analyzing competitors with semrush search engine optimization tool

If you are here right now, that means you are not outperforming your competitors in digital marketing. This is not a bad thing! because your competitors have essentially paved the road for you to catch up. You can see the number of backlinks they have, referring domains and organic terms that they are ranking for. You can also see what types of content they created and which pages have the most backlinks. This allows you to formulate a competitive SEO strategy that has a higher probability of improving ranking positions and driving organic traffic to your website. Your competition should be a pool of inspirational resources to guide you to create something of better value.

While these 7 easy Do-It-Yourself SEO tips are simple and the process seems easy, the effects and results are dependent on the experience. I have no doubt that if you continue to learn and dive deeper into the world of SEO marketing, you will be able to do it well. However, this process generally takes years to learn and then continue to keep up with search engine algorithm updates.

White Fox Marketing Lab is a SEO Marketing Agency in Sugar Land

At White Fox Marketing Lab, we have a team of Search Engine Optimization marketers who know the best white hat SEO strategies. We provide budget-friendly digital marketing services like SEO for small businesses in Sugar Land. We’re committed to the success of our clients. We can create an SEO strategy for your business that is bound to drive results.
 
Contact White Fox Marketing Lab today at 713-505-2649 to find out how our digital marketing services can help take your business to the next level online.

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