Why Small Businesses Need Local SEO to Succeed (15 Recommended Business Directories to List On)
What is Local SEO?
Much like general search engine optimization (SEO), local SEO is the process of optimizing a website for the specific geographical area in which it is located. It is a specialized form of SEO that is geared towards helping small businesses succeed in their local markets. Local SEO involves optimizing a website for the specific keywords and phrases that people use when searching for businesses in their area. It also includes making sure that the website appears in local search results, and that it is easy to find and navigate. By optimizing a website for local search, small business profile can improve its visibility and attract more customers from their target market. For small businesses, local search engine optimization is essential.
Why is Local SEO Essential for Small Businesses
In today’s digital world, it’s more important than ever for small businesses to have a strong online presence, especially in the areas that they service. When you optimize your website, Google Maps listing, and social media profiles for local search, you’re making it easier for potential customers to find you. When customers can easily find you, that means there are more opportunities for you. In addition, local SEO can help you to stand out from the competition. If your competitors aren’t using local SEO strategies , then you’ll have a better chance of being found by potential customers.
For example: If I lived in Houston, Texas and needed help maintaining my lawn. I may do a Google Search for ‘Houston Lawn Maintenance Service’.
The top 3 results I received from my search are relevant to the location ‘Houston’ and ‘Lawn Maintenance Service’. But wait! Most people, when using Google, will not include the location when they search for something locally.
Let’s imagine that I live in Sugar Land, Texas and I need lawn maintenance services. I will go to Google and search ‘Lawn Maintenance Service’.
As you can see from the results, Google shows me services and businesses that are locally based! A majority of the population, when using search engines, typically allow their information and location to be shared. Thus, giving search engines more information to be able to return more relevant results. To learn more: How Google Determines Your Location
How Important Is Local SEO?
Localized content has become increasingly important in recent years as more and more people access the internet from their mobile devices. As of the fourth quarter of 2021, it was found that mobile devices accounted for 63 percent of organic search engine visits (Statista). The importance of Local SEO is likely to continue to grow as mobile devices become even more ubiquitous. For small businesses, this means that it is increasingly important to invest in local citations in order to ensure that they are visible to potential local customers who are searching for products and services online.
How Do You Optimize For Local Search?
There are a number of factors that go into optimizing for local seo ranking. Perhaps the most important is making sure that the business is listed in popular directories. Businesses need to be listed in as many directories as possible in order to ensure that their customers can always find them. Listings in top directories help to improve their local visibility. Customers are also more likely to trust businesses that are listed in multiple directories. It is critically important to input the correct address, phone number, website url, and hours of operation in each directory. The listing should also include a brief description of their products or services that include keywords that customers are likely to use when searching for businesses like theirs. Taking the time to list the business in multiple directories can ensure that they are always easy to find.
Top 15 Local Business Directories to List For
At this point, you should be able to see the top trending topics and content that are published. This is where you can put together a list of topics and content you should create. If you are new to link building, we recommend targeting topics with long-tailed keywords, low to medium search volume and keyword difficulty. You want to make sure the topic you are writing content for has search volume. Otherwise, you are creating content that no one will look for. It is important to factor the difficulty of the topic as it can give you a general idea of whether or not this effort will have any returns. This is determined by the difficulty of the keyword or key phrase.
Google My Business is a free tool that enables businesses to control their internet presence, including their contact details, hours of operation, and website. Google My Business allows business owners to engage with consumers, post updates and images, and monitor analytics. This is one of the must have business directories that you should have to establish a strong online presence and reach a larger audience.
2. LinkedIn Company Page
The company directory on LinkedIn is a free useful resource for companies of all sizes. It enables large enterprises to establish connections with potential partners and vendors while also assisting small businesses in increasing their visibility and bringing in new clients. The LinkedIn company directory can also be a useful tool for seeking for new customers or suppliers or just trying to keep up with the most recent events in your sector.
Facebook business page is another free resource that can give companies a special chance to connect with their clients and develop more intimate relationships. Businesses may reach their fans with updates, announcements, and special deals by setting up a page. Additionally, Facebook pages provide data that may be used by businesses to better understand their clients and their interests. Facebook pages provide businesses with a potent platform for customer engagement and brand expansion.
Instagram can be a powerful marketing tool for businesses. The creation of a business account for this is likewise free. It offers businesses access to a sizable prospective client market with over one billion active monthly users. Instagram’s visual format is ideal for promoting products and establishing brands. Additionally, as it is a mobile-first platform, companies can connect with their clients wherever they are. Instagram is not without its difficulties, though. Utilizing the platform might take a lot of time, and differentiating yourself from the competitors can be challenging. However, for companies who are prepared to put in the time and effort, Instagram may be a useful tool for connecting with clients and expanding their brand.
Businesses can advertise themselves to nearby clients by using the business listings service provided by Yahoo! Local. Businesses are able to create a free listing with their name, address, phone number, operating hours, and categories. Customers can perform a geographical or category search for businesses, as well as provide reviews and star ratings.
Create an Apple ID to add your company to Apple Maps. Give some basic information, such as your name, birthdate, email address, password, and the answers to security questions, in order to do this. It only takes a few minutes to create an Apple ID, and there is no cost to sign up. Businesses can use Apple Maps for Business to measure analytics and performance indicators, like the number of views their listing receives and the frequency of consumer searches for their type of establishment.
Yelp is a social media platform and website for company reviews. Since its establishment in 2004, it has grown to be one of the most popular online review sites. Users of Yelp can look for companies by name, category, or location. On Yelp, businesses may establish a free profile that includes fundamental details like contact details, operating hours, and a summary. Businesses can add pictures and videos, reply to reviews, and message customers on Yelp.
Businesses can manage their listings on Bing for free using the Bing Places for Business service. Businesses can manage the details that display on Bing, such as their operating hours, contact information, and images, by claiming and validating their listing. Additionally, Bing Places for Business offers information on how clients discover and use their business listing. As a result, it is an essential tool for businesses that want to improve their visibility on Bing.
It costs nothing to create and utilize a TikTok Business Account. Businesses can advertise their goods and services to TikTok’s millions of users. Businesses who have a TikTok Business Account can make and share videos to advertise themselves or run advertisements to increase their visibility on the network.
As a business owner, you’re constantly seeking fresh approaches to attract clients and strengthen ties with the local community. A fantastic option that is to do both is through Nextdoor for Businesses. A private neighborhood social network called Nextdoor is ideal for connecting local companies with their clientele. You may publish events, announcements, special deals, and more on Nextdoor.
Think of Yellow Pages as the original Google for businesses. It was a way for people to find local businesses when they needed something specific. The Yellow Pages is a free business directory that has been published since 1883. It originally started as a print directory, but it is now also available online. If getting your business listed in Google is important, Yellow Pages should be as well.
The Better Business Bureau, or BBB, is a nonprofit organization that rewards and reviews businesses. You can claim a free listing with this organization on their website. Customers can utilize the BBB’s website to find local businesses and read reviews and ratings. For customers who want to be sure they are doing business with trustworthy organizations, the Better Business Bureau is a valuable resource.
MapQuest for Business is a service that provides mapping and directions for businesses. Unfortunately, it is not free. However, it has a number of capabilities, such as the capacity to design personalized maps, navigation, and location-based search. Companies of diverse sizes, from tiny businesses to massive enterprise organizations, can benefit from using the service.
Foursquare is a social networking site and location-based service that aims to provide users tailored suggestions for locations to visit. Both a website and a mobile app are used to access the service. Using the app, users may “check in” at areas and get suggestions for places to go. Businesses have found success using Foursquare as a tool to entice customers to their locations. Best of all, this app is free for businesses to create a listing.
Thumbtack is a website that helps businesses connect with potential customers in their area. Customers can post a job or request, and businesses can reply with a quote. Thumbtack is free to use for businesses, and there is no membership required.
If you're looking to boost your local SEO efforts, being listed in these 15 local business directories is a great place to start.
These types of directories help increase your chances of being found by potential customers who are searching for businesses like yours in their area. By claiming and optimizing your listing in these directories, you can improve your visibility and attract more leads. So if you haven’t already, be sure to get your business citations in as many of these top local business directories as possible.
Need help with Local SEO?
Any business owner knows that SEO is important. It’s one of the most effective ways to reach new customers and grow your business locally. But what if you don’t have the time or expertise to do it yourself? That’s where a marketing agency like White Fox Marketing Lab can help. White Fox Marketing Lab can identify areas where your website or business directories need improvement. If you don’t have the bandwidth to make the necessary adjustments on your own, you may want to look into a small business SEO service provider like White Fox Marketing Lab. A reputable provider can help you get the results you’re looking for, without overspending on unnecessary services.