Small Businesses Need a Marketing Department to Grow
Why is a Marketing Department Important for Small Businesses?
This is a question that most small-businesses ask themselves. Today, we answer this question for you.
Let’s say you managed to build a business that thrives from providing a service or selling a product. You know what that means? Your service or product clearly has a demand, or else your business would have dissolved a long time ago. So what is the issue? The problem is that you can only find so much demand in your area and compete with other similar local businesses.
Nobody outside of your local area knows your business exists. You may have some relationships with clients that move out of town or to another state, but at the end of the day, they aren’t going to advertise your business where they go. You have an amazing service or product, there has got to be more demand than where you operate from.
How do you grow your business and find demand outside of your town, city, or state?
Luckily, you exist in a time where Google search, Bing, Yahoo, and other search engines are highly dependent on when an individual needs something. Social media, YouTube, and other platforms are also great sources of information. Our generation is extremely reliant on these tools to get answers or find solutions to the problems or needs they have. I am willing to bet your small business provides true value to your customers by delivering a solution or fulfilling a desire. Well, guess what? There are many more people outside of your scope that need what your small business can provide.
This is where the marketing department is needed.
A marketing department helps to create awareness of the company and its products or services.
It is a powerful tool that allows you to connect with potential customers from anywhere or specific areas, and inform them of all services offered by your company. Marketing is the backbone of any successful business. Without it, you are limited in your potential growth and impact to others. In today’s world where information spreads faster than ever before – marketing can make all the difference in your growth and success.
Small Businesses Don’t Have the Resources for a Marketing Department
If you own a small business then you might already know that small businesses often don’t have the budget to hire a full marketing department. Yet, you know that you need it to improve the growth of your business. Let’s not forget, there are a lot of different channels of marketing that require different marketing experts. Hiring marketing professionals is not easy, the salary requirements can be quite overwhelming. Developing a marketing department can be a daunting task, as they often lack the resources of larger companies. Therefore, it is up to you to find creative and innovative ways to market your business without breaking the bank. There are many free or low-cost marketing tools available online, such as marketing templates, social media platforms, and marketing consultants. With a little research and effort, you can develop a marketing plan that will help you reach your target audience and grow your business.
All the Different Marketing Channels
- Search Engine Optimization (SEO)
- Content Marketing
- Email Marketing
- Social Media Marketing
- Influencer Marketing
- Pay Per Click Marketing
- There are still more…
What is Search Engine Optimization?
Search engine optimization, or SEO, is a marketing technique that helps websites rank higher in search engine results pages. By optimizing website content for keywords and phrases that are commonly used in search queries, businesses can increase their visibility and attract more potential customers. While SEO is primarily handled by a marketing department or agency, there are some simple things that everyone can do to improve their website's ranking. For example, including relevant keywords in page titles and meta descriptions can help websites show up in more search results. Creating sitemaps and submitting them to search engines can also help ensure that all of your website's pages are being indexed. Taking these simple steps can make a big difference in your website's visibility and traffic levels.
What is Content Marketing?
Content marketing is the marketing department's efforts to create and distribute content that is relevant and valuable to its target audience. This content can take many forms, including blog posts, graphic designs, infographics, e-books, whitepapers, and more. The goal of content marketing is to attract and engage customers, ultimately driving sales. To be effective, content marketing must be strategic, well-targeted, and consistent. It should align with the overall marketing goals of the company and support the sales process. When done correctly, content marketing can be an extremely powerful tool for driving business growth.
Hubspot has created a very thorough Content Marketing guide and we suggest giving them a visit to understand how content marketing works.
What is Email Marketing?
Email marketing is the process of marketing a product or service to potential customers via email. It can be used to build relationships with customers, promote special offers or discounts, or simply keep customers up-to-date on new products or services. Email marketing can be an effective marketing tool for any business, large or small. However, it is important to remember that email marketing must be done in a way that complies with all applicable laws and regulations. In addition, businesses should make sure that their marketing department is properly trained in email marketing best practices. When used correctly, email marketing can be an invaluable tool for promoting your business.
Hubspot has a great Email Marketing guide and if you want to dive deeper.
What is Social Media Marketing?
The marketing department of any company should be familiar with the concept of social media marketing. This is the process of using online platforms like Facebook, Twitter, and LinkedIn to build relationships and interact with potential and current customers. By engaging with customers on social media, companies can build brand awareness and loyalty, drive website traffic, and generate leads. Additionally, social media marketing can be used to create valuable customer insights that can help inform marketing strategies and objectives. For these reasons, it is essential for small businesses to have a strong social media marketing strategy in place.
Social Media Marketing is HOT. If you want the know-how here is a great place to start as it is the Complete Guide to Social Media Marketing.
What is Influencer Marketing?
Influencer marketing is a type of marketing that typically involves working with influencers to promote your brand or product. Influencers are people with a large following on social media or other online platforms who can help to raise awareness of your brand. Working with influencers can be a great way to reach a new audience and to build brand awareness. However, it is important to work with influencers who are a good fit for your brand and whose values align with your own. When done correctly, influencer marketing can be an effective way to reach a new audience and to build brand awareness.
For more information, Hootsuite has an in-depth Influencer Marketing Guide.
What is Pay Per Click Marketing?
Pay per click marketing is a type of internet marketing in which businesses place advertisements on websites. When a user clicks on one of these ads, the business pays a small fee to the website owner. This type of marketing can be an effective way for businesses to reach out to potential customers, as it allows them to target specific demographics and interests. However, it is important for businesses to carefully consider their budget and goals before embarking on a pay per click marketing campaign. Otherwise, they may find themselves spending more money than they had planned. Ultimately, pay per click marketing can be a helpful tool for small businesses that know how to use it effectively.
Pay Per Click Marketing can seem complex, but Google does an amazing job in breaking it down. To learn more about Pay Per Click Marketing, check out Google’s guide on how it works.
A Marketing Department is a critical function in any business, but it is especially important for small businesses.
A marketing department can help to create and implement marketing plans, set marketing goals, and track marketing performance. In addition, a marketing department can help to develop and execute promotional campaigns, identify target markets, and generate leads. Perhaps most importantly, a marketing department can help to create and maintain a strong brand identity. A well-run marketing department can be the difference between a small business that fails and one that thrives. As such, any small business owner would be wise to invest in a marketing department. The benefits it brings are simply too great to ignore.
Time and time again, White Fox Marketing Labs have seen small businesses with amazing products and services that just can’t seem to get ahead. They either don’t have a marketing department or have one with inexperienced marketers. In the end, the results are far from great and the money invested does not generate enough return. White Fox Marketing Labs created an affordable month-to-month digital marketing service to help small businesses get access to professional marketing resources.
If your small-business needs an expert team of marketers or a full-service marketing department, contact White Fox Marketing Labs for more information. We don’t have long-term contracts and we are budget-friendly.